Marketing by Microsoft Insiders Who Know Your World
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From Invisible to In Demand
How a Microsoft Partner Increased Leads 400% and Won a $500K Deal
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INDUSTRY/SIZE
Microsoft Partner, Mid-size to Enterprise VAR
BUSINESS TYPE
ERP Sales, Implementation, Support, and Business Improvement
SOFTWARE SOLUTIONS
Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 CRM, Microsoft Dynamics Power Platform, Microsoft Copilot
Key Partner Solutions is a specialized Microsoft Dynamics 365 partner focused on Business Central, CRM, and advanced Microsoft tools that improve their clients’ revenue and customer experiences.
But online, none of that was visible.
In today’s Microsoft ecosystem, if you can’t be found, understood, and trusted within seconds, you effectively don’t exist.
They didn’t need analytics to know their website wasn’t working. It was difficult to find and failed to reflect the depth and sophistication of their work.
This case study outlines what changed and the measurable business results that followed.
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The Challenge
Invisible. Unclear.
Hard to trust.
Before partnering with Marketeery, Key Partner Solutions had a website.
Technically.
But it wasn ’t supporting growth, and it certainly wasn’t reflecting the caliber of work they were delivering.
Some weeks, the site attracted only one or two visitors. Not one or two qualified leads – one or two total visitors over several weeks.
When referrals searched for them, what they found did not reinforce the recommendation.
It raised doubts.
“Our website didn’t come up in searches and didn’t help visitors trust us,” recalls Terri Marello, President of Key Partner Solutions.
The Solution
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Establish Authority First. Then Amplify It.
The foundation needed to change. The website needed to reflect the caliber of work Key Partner Solutions was already doing.
Marketeery redesigned the site from the ground up, rewriting it in their
voice and structuring it around their actual strengths and specializations.
Instead of generic blogs and canned messaging, the new site:
Clearly articulated their differentiation as a Microsoft partner
Highlighted specialization and customer successes
Showcased team expertise
Spoke directly to the operational and strategic pain points of their
target industries.
The impact was immediate.
“Love the look and feel. It’s bright and inviting,” Terri says.
“When someone is referred and checks out our site, it confirms we exist, we’re legit, we’ve done projects, and customers say good things about us,” Terri says.
Benefits
Credibility That Converts
For Key Partner Solutions, the website and content now establish trust before the first sales conversation.
“When someone is referred and checks out our site, it confirms we exist, we’re legit, we’ve done projects, and customers say good things about us,” Terri says.
One moment made the impact undeniable.
A project-oriented manufacturing prospect referenced a specific industry
page in their first conversation. They were seeking a partner that could help
them compete, and that content convinced them that Key Partner Solutions
understood their world.
That conversation became a $500K client win.
The website didn’t close the deal alone, but it accelerated trust, reduced friction, and elevated the starting point of the conversation.
That positioning extended beyond individual deals.
“We actually have web traffic now. We can’t say every sale is directly due to marketing, but the struggle would have been much harder without it. Many of the sales we’ve been getting have been an ingredient in that recipe.”
– Matt K.
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Measurable Growth
Within the first year of launching the new website, and just months into hub-and-spoke content, measurable results followed.
Compared to the prior year:
44% increase in webinar attendance
200%+ lift in search clicks and impressions
400% surge in website form submissions
400% lift in inbound leads, including more consistent executive-level engagement
Daily traffic went from sporadic visits every few weeks to steady, measurable engagement. Prospects arrived informed. Referrals required less explanation. Conversations started further along.
Marketeery became an enabling force across nearly every win.
What Actually Changed
Before, the website just existed.
Now, it performs.
Before, content was occasional and generic.
Now, it reflects expertise and is structured to be found.
Before, visibility was limited.
Now, they are part of the conversation.
Structured, authoritative content is no longer optional in a world where AI tools surface answers before buyers speak to sales. For Key Partner
Solutions, it became a reliable engine for growth.
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The Takeaway
Key Partner Solutions’ experience makes one thing clear: growth didn’t come from publishing more content.
It came from publishing the right content, strategically structured and AI-optimized for how modern buyers search, evaluate, and decide.
Three things drove the results:
A modern, optimized website that communicates credibility instantly
Thought leadership grounded in real industry pain points
Hub-and-spoke structures to amplify authority, visibility, and search performance
In an ecosystem where AI surfaces answers before buyers speak to sales, structured authority is no longer optional. It is infrastructure.
Marketeery didn’t just improve Key Partner Solutions’ website.
They now have a visibility engine that supports revenue, recruitment,
partnerships, and long-term brand authority.