Marketing by Microsoft Insiders Who Know Your World
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Marketing Strategy Workshops
Amplify What Sets You Apart
Some of our Graduates:
TOP CLAIMS OF VALUE WORKSHOP
The Top Claims of Value Workshop uncovers what truly sets your business apart and turns that insight into messaging that wins attention, trust, and deals.
This session distills your competitive edge into buyer-ready, SEO and AI-optimized statements that power every page, pitch, and post.
Identify what your best customers really value and how to prove it
Translate features into business outcomes that buyers care about
Map each claim to customer proof such as results, testimonials, data, and stories
Equip your sales and marketing teams with unified, conversion-ready messaging
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Outcome:
You walk away with your Top Claims of Value, the strategic language that drives alignment, differentiates your brand, and improves visibility in both SEO and AI-powered search.
“As a leadership coach, I know that extracting top claims of value and how to prove it is something every business should do to connect better with their customers. it was refreshing from the moment we started the workshop to follow Marketeery’s methodology that led to persuasive messaging.”
~ Vince Menzione – Founder, Ultimate Partnerships & Host, Ultimate Guide to Partnering
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1
Uncover Your Company’s Unique Claims of Value.
We meet with members of your team remotely in 1 to 2-hour sessions to brainstorm and rank your claims and decide on evidence for the claims.
2
Get Your Message Straight.
From the results of your workshop we create crisp and persuasive, baseline messaging about your company, services, and product(s) that is believable and provable. Use this baseline messaging for your website, brochures, emails, and social media.
3
A Marketing Plan for
the Year.
Without a solid execution plan, it is difficult to gain traction. With persuasive messaging and a list of evidence needed to prove your claims, we’ll prioritize content creation to build a “can do” plan.
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BRANDING FUNDAMENTALS WORKSHOP
Starting at $2,500
Brand clarity is the foundation of SEO and AI discoverability and buyer trust.
We help you define:
Positioning: What you stand for and who you serve
Voice: How your brand sounds in every channel
Branding: How you show up across web, video, and social
Alignment: Ensure your teams deliver on your brand promise
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Deliverables:
Mission
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Defines your brand’s purpose and reason for being, clarifying what you do, who you do it for, and why it matters so every decision and message aligns with your core intent.
1
Vision
Captures your long-term ambition and desired future state, painting a compelling picture of where your brand is headed and inspiring internal teams and external stakeholders alike.
2
Tagline
Distills your brand essence into a memorable, repeatable phrase that sparks recognition, emotional connection, and consistency across all marketing and sales touchpoints.
3
Elevator Pitches
Defines your brand’s purpose and reason for being, clarifying what you do, who you do it for, and why it matters so every decision and message aligns with your core intent.
4
Values
Establishes the principles and beliefs that guide how your brand behaves, builds trust, and makes decisions, creating authentic alignment between culture, customers, and community.
