Thought Leadership
Prospects Buy from People, Not Companies.
Marketeery helps Microsoft Dynamics 365 Partners and ISVs turn experience into authority.

Your Microsoft Dynamics 365 expertise should spark conversations, not get buried under marketing noise.
What is Thought Leadership, Really?
Thought leadership is sharing insights so valuable and relevant that buyers see you as a trusted authority. It is not about selling. It is about teaching, guiding, and helping your audience make smarter decisions.
Whether you are a C-suite executive or a production manager, we transform your insights into content that builds credibility, earns trust, and gets noticed by both buyers and search engines, both traditional and AI.
Why Now
AI search and Microsoft’s evolving cloud ecosystem are changing how B2B buyers find and evaluate Dynamics 365 partners and ISVs.
When decision-makers ask Copilot or ChatGPT, “Who are the best Dynamics 365 experts in project manufacturing?", AI surfaces credible people who have earned authority through consistent insights.
If your people are not part of those conversations today, AI will decide who is tomorrow.
Now is the time to make your voice visible, searchable, and trusted.


We Understand How Buyers Decide
ERP & CRM buyers don’t connect with logos. They connect with people who sound like they understand their world.
They follow voices that simplify complexity, offer perspective, and speak with authenticity.
“True thought leadership comes from personal experience. It takes a stand. A thought leader takes a position for (and therefore against) something.”
-Andy Crestodini, CMO, Orbit Media
That is what real thought leadership does; it helps your people become the trusted experts buyers believe in before the first meeting even happens.
Marketeery expert senior writers work with you to:
Build an authentic voice that resonates with your target audience
Create content that teaches, not sells
Optimize for AI and SEO discoverability
Turn knowledge into measurable pipeline results
Own Your Authority
Your ideas are your most valuable intellectual property.
We help you own that authority across every channel
Your website
Partner listings
AI-driven search
Traditional SEO
When your team consistently publishes useful, credible insights, you create an ecosystem of influence that compounds over time.
AI may amplify the message, but humans decide who they trust.


We elevate your message everywhere buyers evaluate Dynamics 365 partners, including:
Website and landing pages
Microsoft AppSource
LinkedIn and thought leadership
ABM sequences
Webinars and digital events
SEO and AI search
Email nurtures
Industry campaigns
Account Based Marketing (ABM) for Dynamics 365 ERP and CRM
Your best customers are researching quietly and form opinions early.
ABM puts you in front of them with personalized, role-specific messaging.
Why ABM Works
ABM is a personalized, human approach for reaching the right audience with the right message.
Dynamics 365 deals involve CFOs, COOs, CIOs, CTOs, controllers, operations leaders, IT architects, and industry specialists. ABM gives every role a message that feels made for them.
Our ABM Program Includes:
Target account identification
Persona-specific messaging
Personalized landing experiences
Multi-touch email & LinkedIn sequences
AI optimized content
Industry aligned campaigns
This approach earns conversations with high value accounts before competitors even know they are in market.


Anatomy of a High Converting Lead System
“Marketeery helped us sound like people our buyers actually want to talk to. The difference in engagement has been incredible.”
Terri Marello, President, Key Partner Solutions
They have an opinion. (AI does not)
We suggest topics that are trending from deep SEO research
We create long-form rich and relevant blogs that LLMs and humans love
We strategically apply keywords and search questions humans are asking. We entice LLM’s to ingest the content
We use a hub & spoke methodology to get the content in front of the right eyeballs.
We Do the Heavy Lifting
Your website
Blog aggregator
We’ll publish promotional emails to your favorite platform on your behalf.
We’ll help you set up and drive prospects to a quarterly webinar hosted by you.
We’ll let your audience know all about it with LinkedIn social media posts to drive attendance.

Why Our Approach Works
AI search rewards experience, authority, and trust.
When your experts publish useful insights consistently, your brand earns visibility, credibility, and competitive differentiation.
Because we live and breathe the Microsoft ecosystem, we understand how to align your voice with the priorities and industry trends buyers are already searching for.
Marketeery builds that credibility from the inside out, combining storytelling, strategy, and AI Search Optimization to help your people rise above the noise.
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“Marketeery helped us sound like the experts our prospects were already looking for.”
~ Matt Keyes, Founder, Key Partner Solutions
Your future customers are searching right now.
Let us make sure they see you, trust you, and choose you.





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