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Thought Leadership

Prospects Buy from People, Not Companies. 

Marketeery helps Microsoft Dynamics 365 Partners and ISVs turn experience into authority.

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Trusted by Leading Microsoft Partners & ISVs:

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Your Microsoft Dynamics 365 expertise should spark conversations, not get buried under marketing noise.

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What is Thought Leadership, Really?

Thought leadership is sharing insights so valuable and relevant that buyers see you as a trusted authority. It is not about selling. It is about teaching, guiding, and helping your audience make smarter decisions.
 

Whether you are a C-suite executive or a production manager, we transform your insights into content that builds credibility, earns trust, and gets noticed by both buyers and search engines, both traditional and AI.

Why Now

AI search and Microsoft’s evolving cloud ecosystem are changing how B2B buyers find and evaluate Dynamics 365 partners and ISVs.


When decision-makers ask Copilot or ChatGPT, “Who are the best Dynamics 365 experts in project manufacturing?", AI surfaces credible people who have earned authority through consistent insights.

 

If your people are not part of those conversations today, AI will decide who is tomorrow.

Now is the time to make your voice visible, searchable, and trusted.

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We Understand How Buyers Decide

ERP & CRM buyers don’t connect with logos. They connect with people who sound like they understand their world.
 

They follow voices that simplify complexity, offer perspective, and speak with authenticity.

“True thought leadership comes from personal experience. It takes a stand. A thought leader takes a position for (and therefore against) something.”

-Andy Crestodini, CMO, Orbit Media

That is what real thought leadership does; it helps your people become the trusted experts buyers believe in before the first meeting even happens.

Marketeery expert senior writers work with you to:

Build an authentic voice that resonates with your target audience

Create content that teaches, not sells

Optimize for AI and SEO discoverability

Turn knowledge into measurable pipeline results

Own Your Authority

Your ideas are your most valuable intellectual property.

We help you own that authority across every channel

Your website

LinkedIn

Partner listings

AI-driven search

Traditional SEO 

When your team consistently publishes useful, credible insights, you create an ecosystem of influence that compounds over time.

AI may amplify the message, but humans decide who they trust.

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Anatomy of a Thought Leadership

We elevate your message everywhere buyers evaluate Dynamics 365 partners, including:

Website and landing pages

Microsoft AppSource

LinkedIn and thought leadership

ABM sequences

Webinars and digital events

SEO and AI search

Email nurtures

Industry campaigns

Account Based Marketing (ABM) for Dynamics 365 ERP and CRM

Your best customers are researching quietly and form opinions early.


ABM puts you in front of them with personalized, role-specific messaging.

Why ABM Works

ABM is a personalized, human approach for reaching the right audience with the right message.


Dynamics 365 deals involve CFOs, COOs, CIOs, CTOs, controllers, operations leaders, IT architects, and industry specialists. ABM gives every role a message that feels made for them. 

Our ABM Program Includes:

Target account identification

Persona-specific messaging

Personalized landing experiences

Multi-touch email & LinkedIn sequences

AI optimized content

Industry aligned campaigns

This approach earns conversations with high value accounts before competitors even know they are in market.

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Anatomy of a Thought Leadership
Anatomy of a High Converting Lead System

“Marketeery helped us sound like people our buyers actually want to talk to. The difference in engagement has been incredible.”
Terri Marello, President, Key Partner Solutions

They have an opinion. (AI does not)

We suggest topics that are trending from deep SEO research

We create long-form rich and relevant blogs that LLMs and humans love

We strategically apply keywords and search questions humans are asking. We entice LLM’s to ingest the content

We use a hub & spoke methodology to get the content in front of the right eyeballs.

We Do the Heavy Lifting

Your website

LinkedIn

Blog aggregator

We’ll publish promotional emails to your favorite platform on your behalf.

We’ll help you set up and drive prospects to a quarterly webinar hosted by you. 

We’ll let your audience know all about it with LinkedIn social media posts to drive attendance. 

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Why Our Approach Works

AI search rewards experience, authority, and trust.


When your experts publish useful insights consistently, your brand earns visibility, credibility, and competitive differentiation.

Because we live and breathe the Microsoft ecosystem, we understand how to align your voice with the priorities and industry trends buyers are already searching for.

Marketeery builds that credibility from the inside out, combining storytelling, strategy, and AI Search Optimization to help your people rise above the noise.

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“Marketeery helped us sound like the experts our prospects were already looking for.”
~ Matt Keyes, Founder, Key Partner Solutions

Your future customers are searching right now.
Let us make sure they see you, trust you, and choose you.

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