Updated: Sep 15
Are you struggling to attract new customers?
Is your business easy to find online?
Search engine optimization, also known as SEO, is a strategy that integrates branding, content development, information technology, and content promotion to increase the number of highly qualified visitors to your website. It’s an art form.
An SEO expert helps your company rank higher in search results and uses tried-and-true methods to make it easier for your audience to find you.
Why are SEO trends so important?
Search engine algorithms are much more intelligent than they used to be, and how businesses use SEO tactics has changed. To stay at the top of search results, you need to know how SEO affects your marketing strategies.
Need some help with that? Get in touch. SEO is one of our strengths.
This article will review the top SEO trends that will help people find your business, bring more people to your website, turn more leads into sales, and ultimately close more deals.
Ready to learn more about how to boost your conversion rate with SEO in 2023? Let’s dial in.
#1 Content still reigns supreme
We can talk about data all day long, but the truth is that we wouldn't have any data to look at if we didn't make content for people to read. StatCounter says that Google's share of the global search engine market was 91.8% as of June 2022.
Google's search algorithm likes when you regularly add new, high-quality content to your website that delivers value to your readers.
And yes, blogging helps you turn visitors into leads.
When you have a blogging strategy that uses high-quality blog posts to drive traffic to your website, you have a "machine" that lets you turn traffic into leads.
In addition to valuable and informative written content, visual content is a must. Using photos, videos, infographics, and other media will bring in more visitors and make your site easier to use, increasing engagement and easier for people to find.
SEO-optimized content needs to be fresh and answer users' questions. So, if you want your audience to know about the latest developments in ERP (enterprise resource planning), answer questions about ERP in a prominent place on your site.
High-quality, relevant video marketing content can help your SEO by getting people to visit your homepage. Also, video can increase the number of people who purchase from you:
Adding videos to landing pages, websites, and content offers boosts your company's SEO value and increases click-through rates.
People will stay on your site longer if they view a relevant video, and Google will reward you with a higher search ranking. Also, posting the video on other channels gives you more opportunities to get in front of your target audience.
#2 SERPs (Search Engine Results Pages) have changed, and they are now more intelligent
The search giant Google is dead serious about encouraging website owners to EAT and BERT more.
BERT is an acronym that stands for Bidirectional Encoder Representations from Transformers.
It means that Google can now understand the language better. Keyword stuffing will no longer work and will hurt your search ranking. BERT is looking for niche content that is useful and has a conversational tone.
The best way to ensure you meet BERT's standards (after all, he's in charge of the rankings) is to meet Google's EAT score: expertise, authority, and trust.
SEO E-A-T is very important if your business gives advice or sells products or services that can affect a person's health, happiness, safety, or financial stability. Google knows things like "your money or your life" or "YMYL."
Google will think you are more credible if other experts or websites link to your posts or recommend you as an expert in a field. People sharing your site's content or links to your company's website tell search engines that your site is valuable.
#3 Know your audience
As we move into 2023, SEO wants to understand user intent and put user experience first.
What does user intent mean?
User intent is what a searcher wants to get out of a particular query. For example, one might search for a place near them or learn more about a product they want to buy.
What does user experience mean?
How your audience thinks and feels makes up the user experience. What have they thought about your website? Your app? Your brand in general? The end-user experience is critical. For instance, optimizing the speed of web pages is something Google pays attention to.
Make internet marketing strategies with the user's goals and experience in mind from the start. It’s all about meeting users’ needs or, as some might say, solving their problems.
#4 Set up your content for voice search
If you optimize for voice search and mobile devices, Google will rank you higher, and your conversion rates can increase.
Voice searches have grown over the past few years, and not just because of smartphones. Digital assistants like Google Home and Amazon Alexa have also become more popular. A Google mobile voice survey showed that 41% of adults use voice search daily. This is likely going to increase in 2023 and beyond.
Using keywords or phrases as a question helps when optimizing for voice search. "How will ERP improve my business?" is one example. It can also help to think of questions that a potential customer might have about your type of business.
#5 AI is here to stay in marketing
AI (artificial intelligence) is one of the most talked-about topics in marketing right now. You can use AI in marketing campaigns in several ways, such as using chatbots to help with customer service, automating emails, and making websites more personalized.
AI marketing has many benefits, and with more tools coming out, it's safe to say that AI in marketing isn't going anywhere.
#6 It's essential to do analytics
Is it even SEO without analytics? In 2023, brands will need to take their data collection, analysis, and insights to the next level.
Marketers can get SEO insights from Google Analytics and use mobile traffic monitoring tools to discover bounce rates, engagement, and more.
Site search bar tracking can help you figure out what people who visit your site are looking for and if there is a content or service gap you could fill. Find your best-performing and worst-performing pages to copy or change.
But sometimes, the amount of data can be too much to handle. AI can track your position, crawl your website, analyze the quality of your content, make reports, analyze the intent of your keywords, and watch for brand mentions and new links automatically.
This way, you'll always know what's going on with how people search, and you'll be able to adjust your SEO to fit.
Using tools or software to automate SEO tasks, your team can make your campaigns much more effortless so you can spend more time on things that only humans can do, like being creative.
#7 Make a responsive, mobile-friendly website a top priority
Is your website working well on mobile devices? In Google's search bar, type "Google Mobile-Friendly Tool," and you can enter your URL for Google to check out.
Approximately 50% of all website visits originate from a mobile device. After hovering around the 50% mark since the beginning of 2017, mobile devices (excluding tablets) garnered 58.99% of global website traffic in the second quarter of 2022. Cited: Statista
To improve your site on mobile devices, you'll need to ensure it has responsive coding and framework. This way, your website resizes automatically based on the device used to access it. It would help if you also used caching to increase the time it takes for web page loading.
#8 Use structured data always
Structured data is information about web pages that help Google crawlers understand the pages better.
Coding your web pages lets search engines know what each page is about and how it connects to the other pages.
Search engines need structured data to determine how to index your site. You need to give them the correct information so the search engine will find your business instead of another company that may offer similar products or services.
SEO is usually a long-term strategy; by staying on top of SEO trends, we can deliver many quick wins to help your business get more views, traffic, and sales.
P.S. You may have discovered this blog using Google; let us show you how to do the same with your website.
About the Author
Your high-tech business deserves a high-tech marketing team.
Marketeery is a marketing agency that fills the gap for B2B mid-size technology companies.
We understand how to brand, promote, and sell technology business products and services.