Top B2B SEO Trends for Technology Companies in 2023
- Marketeery team
- Feb 27, 2023
- 6 min read
Updated: Mar 11
Are you struggling to attract new customers?
Is your business easy to find online?
Search engine optimization (SEO) integrates branding, content development, information technology, and content promotion to increase the number of highly qualified visitors to your website.
B2B SEO trends refer to the evolving strategies B2B technology companies use to improve visibility in search engines, attract qualified traffic, and generate leads.
Understanding the most important B2B SEO trends for 2023 helps technology companies stay competitive and ensure their content continues to rank in an evolving search landscape.
It’s an art form.
An SEO expert helps your company rank higher in search results and uses tried-and-true methods to make it easier for your audience to find you.
Why are B2B SEO trends so important?
Search engine algorithms are much more intelligent than they used to be, and how businesses use SEO tactics has changed.
To stay at the top of search results, technology companies must develop a modern B2B SEO strategy for 2023 that aligns with evolving algorithms, buyer behavior, and content expectations.
Need some help with that? Learn how your company can start getting found online.
SEO is one of our strengths.
This article will review the top SEO trends that will help people get found online, bring more people to your website, turn more leads into sales, and ultimately close more deals.
These are also five enterprise SEO trends to watch in 2023 for technology-focused B2B companies looking to improve visibility and lead generation.
Ready to learn more about how to boost your conversion rate with SEO in 2023?
Let’s dial in.
Content Still Reigns Supreme in B2B SEO Trends
We can talk about data all day long, but the truth is that we wouldn't have any data to look at if we didn't make content for people to read.
StatCounter says that Google's share of the global search engine market was 91.8% as of June 2022.
Google's search algorithm likes it when you regularly add new, high-quality content to your website that delivers value to your readers.
And yes, blogging helps you turn visitors into leads.
When you have a blogging strategy that uses high-quality blog posts to drive search traffic to your website, you have a "machine" that lets you turn traffic into leads.
In addition to valuable and informative written content, visual content is a must.
Using photos, videos, infographics, and other media will bring in more visitors, make your site easier to use, increase engagement, and help people find it.
Every piece of content should be fresh, SEO-optimized, and designed to answer users' questions.
High-quality, relevant video marketing content can boost your SEO by driving traffic to your homepage. Also, video can increase the number of people who purchase from you:
Adding videos to landing pages, websites, and content boosts your company's SEO value and increases click-through rates.
People will stay on your site longer if they view a relevant video, and Google will reward you with a higher search ranking.
Also, posting the video on other channels gives you more opportunities to get in front of your target audience.
Search Engine Results Pages (SERPs) Are Becoming More Intelligent
The search giant Google is dead serious about encouraging website owners to EAT and BERT more.
BERT is an acronym that stands for Bidirectional Encoder Representations from Transformers.
It means that Google can now understand the language better. Keyword stuffing will no longer work and will hurt your search ranking.
BERT is looking for niche content that is useful and conversational.
The best way to ensure you meet BERT's standards (after all, he's in charge of the rankings) is to meet Google's E-E-A-T guidelines: expertise, experience, authority, and trust.
SEO E-A-T is very important if your business gives advice or sells products or services that can affect a person's health, happiness, safety, or financial stability.
Google knows things like "your money or your life" or "YMYL."
Google will consider you more credible if other experts or websites link to your posts. Link building through high-quality backlinks remains an important signal of authority.
People sharing your site's content or links to your company's website tell search engines that your site is valuable.
Know your audience
As we move into 2023, B2B SEO trends increasingly focus on understanding user intent and prioritizing user experience.
What does user intent mean?
User intent is what a searcher wants to get out of a particular query. For example, a B2B buyer might search for solutions, compare vendors, or research products before making a purchasing decision.
What does user experience mean?
How your audience thinks and feels makes up the user experience.
What have they thought about your website? Your app? Your brand in general?
The end-user experience is critical. For instance, optimizing web page speed is something Google pays attention to.
Make internet marketing strategies with the user's goals and experience in mind from the start. It’s all about meeting users’ needs or, as some might say, solving their problems.
Set up your content for voice search
If you optimize for voice search and mobile devices, Google will rank you higher, and your conversion rates can increase.
Voice searches have grown over the past few years, and not just because of smartphones.
Digital assistants like Google Home and Amazon Alexa have also become more popular.
A Google mobile voice survey showed that 41% of adults use voice search daily. This is likely going to increase in 2023 and beyond.
Using keywords or phrases as questions helps optimize for voice search and increases the chances of appearing in featured snippets.
"How will ERP improve my business?" is one example.
It can also help to think of questions that a potential customer might have about your type of business.
AI is here to stay in marketing
AI (artificial intelligence) is one of the most talked-about topics in marketing right now.
You can use AI in marketing campaigns in several ways, such as deploying chatbots for customer service, automating emails, and personalizing websites.
AI marketing offers many benefits, and with more tools emerging, it's safe to say AI in marketing isn't going anywhere.
It's essential to do analytics
Is it even SEO without analytics? In 2023, brands will need to take their data collection, analysis, and insights to the next level.
Marketers can use Google Analytics and other SEO tools to gain insights into keyword performance, search volume, and user engagement.
Site search bar tracking can help you figure out what people visiting your site are looking for and whether there is a content or service gap you could fill.
Find your best-performing and worst-performing pages to copy or change.
But sometimes, the amount of data can be too much to handle.
AI can track your position, crawl your website, analyze the quality of your content, generate reports, analyze the intent behind your keywords, and automatically monitor brand mentions and new links.
This way, you'll always know what's going on with how people search, and you'll be able to adjust your SEO to fit.
Using tools or software to automate SEO tasks, your team can make your campaigns much more effortless, so you can spend more time on things that only humans can do, like being creative.
Make a responsive, mobile-friendly website a top priority
Is your website working well on mobile devices? In Google's search bar, type "Google Mobile-Friendly Tool," and you can enter your URL for Google to check out.
Approximately 50% of all website visits originate from a mobile device. After hovering around the 50% mark since the beginning of 2017, mobile devices (excluding tablets) garnered 58.99% of global website traffic in the second quarter of 2022. Cited: Statista
To improve your site on mobile devices, you'll need to ensure it has responsive coding and a framework.
This way, your website resizes automatically based on the device used to access it.
It would help if you also used caching to reduce the time it takes to load web pages.
Use structured data always
Structured data is an important part of technical SEO because it helps search engines better understand your website’s content.
For example, implementing structured data for B2B tech companies helps search engines better understand your services, solutions, and industry expertise.
Coding your web pages helps search engines understand what each page is about and how it connects to other pages.
Search engines need structured data to determine how to index your site.
You need to give them the correct information so the search engine finds your business rather than another company that may offer similar products or services.
Frequently Asked Questions About B2B SEO Trends
What are B2B SEO trends?
B2B SEO trends are the evolving strategies B2B technology companies use to improve search visibility, attract qualified traffic, and generate leads through organic search and AI-powered search platforms.
Final Takeaway
SEO is usually a long-term strategy; by staying on top of SEO trends, we can deliver many quick wins to help your business get more views, traffic, and sales.
The companies that stand out in search are those that invest in SEO for B2B tech companies through strong content, technical optimization, and data-driven strategy.
P.S. You may have discovered this blog using Google; let us show you how to do the same with your website.
Need some help with that? Get in touch with our SEO team.
About the Author
Your high-tech business deserves a high-tech marketing team.
Marketeery is a marketing agency that fills the gap for B2B mid-size technology companies.
We understand how to brand, promote, and sell technology business products and services.
