Uncover your company’s unique claims of value.
We meet with members of your team remotely in 2 hour sessions to brainstorm and rank your claims and decide on evidence for the claims.
3 Steps to Marketing Success
Get your message straight.
From the results of your workshop we create crisp and persuasive, baseline messaging about your company, services, and product(s) that is believable and provable. Use this baseline messaging for your website, brochures, emails, and social media.
A Marketing Plan for the Year.
Without a solid execution plan, it is difficult to gain traction. With persuasive messaging and a list of evidence needed to prove your claims, we’ll prioritize content creation to build a “can do” plan.
Ready-to-use crisp baseline messaging for each topic.
Whenever you communicate about your company and services, select from copy that is persuasive and engaging.
Keep repeating your top claims messaging over and over to build your brand.
List of evidence needed to prove your top claims.
For each claim of value we will suggest evidence such as quotes, blogs, eBooks, infographics, articles, videos or other content to prove your claims.
This evidence may already exist, or may need to be created.
Walk away with an actionable marketing plan for the year.
We will collaborate with you to identify and prioritize what content needs to be created in the next Month, Quarter, and year.
We'll create a strategy to create or reuse content as evidence of your Top Claims of Value so you have a blueprint to follow for the next year.
How Much Does the Workshop Cost?
The Top Claims of Value Workshop ranges from $5,000 to $15,000.
(Depends on the number of topics for each company).