Updated: May 17
LinkedIn continues to evolve into one of the most essential B2B marketing tools. With over 740 million users worldwide, LinkedIn allows businesses the unique opportunity to engage with industry professionals, generate leads, and promote their brand.
One of the newer features of LinkedIn that can be particularly powerful for B2B marketers is the LinkedIn Newsletter.
In this blog post, we'll dive into what a LinkedIn Newsletter is, why they're valuable for B2B marketers, and how you can use them to boost your engagement.
What is a LinkedIn Newsletter?
LinkedIn Newsletters are a relatively new feature that allows users to create and distribute content directly to their connections. Unlike posts on LinkedIn, which anyone on the platform can see, newsletters are only visible to a user's connections, ensuring that a more targeted audience visits the content.
A LinkedIn Newsletter can include text, images, videos, and links to external content.
Why is a LinkedIn Newsletter valuable for B2B marketers?
There are several reasons why a LinkedIn Newsletter can be valuable for B2B marketers:
Increased engagement: LinkedIn's algorithm favors content that generates engagement, such as likes, comments, and shares. By sending content directly to your connections through a LinkedIn Newsletter, you're more likely to get engagement than simply posting on your feed.
Targeted audience: Because a LinkedIn Newsletter is only visible to your connections, you can be sure that a more targeted audience sees your content. This can be particularly valuable for B2B marketers targeting specific industries and people.
Brand awareness: A LinkedIn Newsletter can be a powerful tool for building brand awareness. By consistently providing valuable content to your connections, you can establish your brand as a thought leader in your industry.
Lead generation: A LinkedIn Newsletter can also be a powerful lead generation tool. You can encourage your connections to take action and engage with your brand by including links to landing pages or other lead magnets.
How to use a LinkedIn Newsletter to boost engagement
Now that we've discussed why a LinkedIn Newsletter are valuable for B2B marketers let's dive into some strategies for using them to boost engagement:
Provide valuable content: The essential aspect of any LinkedIn Newsletter is the content you provide. To maximize engagement, ensure your content is helpful, informative, and relevant to your audience. You can use your newsletter to share industry news, insights, tips, tricks, or personal stories that humanize your brand.
Be consistent: Consistency is vital when building engagement with your LinkedIn Newsletter. Ensure you're sending out your newsletter regularly, whether weekly, biweekly, or monthly. This will help establish a cadence with your audience and ensure they consistently receive valuable content from your brand.
Use engaging visuals: Just like with any other form of content, visuals can be a powerful tool for increasing engagement with your LinkedIn Newsletter. Consider including images, videos, or infographics to break up the text and make your content more engaging.
Personalize your content: To make your LinkedIn Newsletter more engaging, consider personalizing your content. You can segment your audience and tailor your content to specific job titles or industries. You can also include personal touches, such as anecdotes or stories, to make your content more relatable and human.
Encourage engagement: Finally, ensure you're encouraging engagement with your LinkedIn Newsletter. You can include calls-to-action (CTAs) in your content, such as asking for feedback or encouraging readers to share your content with their networks. You can also monitor engagement with your newsletter and respond to comments or messages from your audience.
LinkedIn continues to be a powerful B2B marketing tool with its ever-evolving features.
Among the newer features, LinkedIn Newsletters can be a game-changer for B2B technology marketers.
By providing a more targeted audience, increasing engagement, building brand awareness, and generating leads. A LinkedIn Newsletter can help businesses establish themselves as thought leaders in their industries.
To maximize the benefits of a LinkedIn Newsletter, it's important to provide valuable content, be consistent, use engaging visuals, personalize content, and encourage engagement.
By following these strategies, businesses can leverage LinkedIn Newsletters to boost engagement and achieve their marketing goals.
So, if you haven't started using LinkedIn Newsletters for your B2B marketing efforts, it's time to start! If you need help, then reach out to us.
About the Author
Jon Rivers, co-founder of Marketeery and a seasoned expert with over 30 years of experience working with ERP and CRM Technology Partners.
As a pioneer in social media marketing, Jon is passionate about analyzing every social media message to drive website traffic and engage people. Jon authored an eBook on the best hashtags in the Microsoft Dynamics ERP/CRM ecosystem. Reach out to get a copy.
Jon's technical background and his sales and marketing skills enable him to understand solutions quickly and help drive better marketing campaigns. He's a frequent speaker at technology events, serving on multiple boards and committees.